Vitally vs. Totango

All-in-One Success with Vitally

Invest in a CSP that your team loves to use. Unlike Totango, Vitally instantly levels up your Customer Success with a comprehensive suite of tools, better integration flexibility, and greater results.

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4.5 based on 600+ Reviews

Trusted by 600+ Leading B2B Customer Success Teams

The Vitally Advantage Over Totango

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Better Collaboration

Work with customers on mutual success plans, share progress towards goals, dynamically update customer data, and much more with Vitally Docs.

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2x Automation

Streamline your Customer Success organization with powerful automation. Assign customers, create projects, close tasks, and so much more.

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Purpose Built AI

Vitally has AI specifically built for scaled Customer Success — to help teams better understand customers to reduce churn, unlock growth, and always stay a step ahead.

Your Tech Stack Thrives in Vitally

Vitally has plug-and-play integrations that you are in full control of.

Vitally vs. Totango

6 Reasons Teams Choose Vitally

There’s a lot to like with Vitally. Here are a few highlights in how we stack up with Totango.

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Automation

Get More Done — A Lot More

Vitally

Vitally’s Playbook automation builder can be built off of 7 different triggers and deliver outcomes with 13 actions. With powerful branching, teams can handle CSM assignment, project creation, email delivery, task completion, and much more from a single Playbook.

Totango

Totango's SuccessPlays let you automate only 6 different actions based on 3 triggers - half as many as Vitally's Playbooks. Additionally, email management is completely separate, so you'll have to spend more time and effort managing fragmented workflows in Totango.

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Hubs

Organize Your Work & Data

Vitally

Vitally is the only Customer Success Platform that offers dedicated Hubs for organizing all your work and data. Create Hubs for onboarding, renewals, or just your day-to-day!

Totango

There’s no way to organize your work and data by focus area (CS motion, team, lifecycle stage, etc.) in Totango. Everything has to be mixed together in one experience for everyone.

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Goals

Track Your Strategies at Scale

Vitally

Vitally Goals enable you to automatically track the success of your strategies and activities. Create Goal Templates and automate Goal-setting in Playbooks to standardize and continuously improve your processes.

Totango

Totango doesn’t offer any operational goal tracking features.

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Docs

Collaboration Powered by Data

Vitally

With Vitally Docs, your Customer Success team and your customers can easily collaborate and reach goals together. Enrich your experiences with real-time data, including Projects, Tasks, customer data, PDF files, videos, and more.

Totango

There is no collaboration in Totango's Customer Portal; you can only share and assign Tasks to customers. Former Totango users have also expressed that success planning can be cumbersome to map together.

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Views

Visualize Data Your Way

Vitally

Vitally is flexible with what you can do with your data. There are many data visualizations, such as Tables, Kanban Boards, Dashboards, Collaborative Documents, Task-based Projects, and Account 360s to choose from.

Totango

In Totango, end users are limited in the Views that they can create and customize. To make any changes to your navigation experience, you’d need to tap in an admin for help.

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Workflows

Document & Execute Team Strategies

Vitally

With Vitally, create a repository of team processes, workflows, and strategies that reside on the same platform where your customer data lives. This allows teams to use data to inform decisions and to fully manage projects and strategic goals.

Totango

Totango doesn’t provide tools for managing your internal processes, workflows, and strategies. Instead, these happen outside of Totango and disconnect from your customer data.

There’s Even More to Vitally 
That Totango Can’t Do

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Custom Surveys

Vitally features a built-in tool for sending rich customized surveys to gather customer feedback for CSAT, NPS, and much more.

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HubSpot Sync

Vitally’s flexible, bi-directional HubSpot sync covers a wider range of data points compared to Totango’s limited HubSpot sync.

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Observer Seats

Take advantage of unlimited Observer Seats with Vitally. Totango’s Viewer Seats are an added cost, limiting organization-wide access to customer insights.

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Open APIs

Vitally’s robust APIs allow you to easily import and export customer data as needed. Totango’s APIs for getting data out the platform are much more limited.

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Knowledge Base

Vitally enables teams to create a unified platform for hosting and managing their internal processes and documentation. Totango does not.

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Intercom Sync

Vitally offers a bi-directional sync with Intercom where teams can view and respond to chats. Totango’s Intercom integration is read-only.

Don’t Just Take Our Word for It

Our customers have repeatedly ranked Vitally as a top CSP on G2 for Fastest Time to ROI and Fastest Time to Go Live.

Time to Estimated ROI

G2 Summer 2025 Time to Estimate ROI Chart: Vitally vs Totango

Time to Go Live

G2 Summer 2025 Time to Go Live Chart: Vitally vs Totango

Ready to Scale Your Customer Success?

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4.5 based on 600+ Reviews
Rated #1 in Momentum