In this comparison guide, you’ll gain an understanding of...
Customer Relationship Management (CRM) systems such as Salesforce and HubSpot are designed for sales teams whose main focus is to bring in leads. Once those prospects turn into paying customers, it’s the job of Customer Success to ensure they receive the most value from the product. Because the goals of sales and customer success vary, CS teams require different tools and insights (such as health scores, lifecycle tracking, etc.) to ensure the right type of interaction is provided.
It’s important to find a Customer Success Platform (CSP) that best fits the needs of not only your team and business, but also the customers that experience your product. Before any sort of investment is made, you should think through and understand exactly what you’re solving for (e.g., unifying customer data, providing visibility across teams, managing QBRs, etc.).
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“If you’re not going to give them all the ammunition they need to actually go ahead and help customers, the whole idea behind a Success team is just moot.”
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