Pulse and Vitally surveyed 100 technology executives involved in Customer Success at Product-Led Growth companies to find out:
Product-led growth (PLG) is a business methodology in which user acquisition, expansion, conversion, and retention are all driven directly by product usage. Now, more than ever, Customer Success is responsible for onboarding and adoption (which we'll note the importance of later in the survey)—not just at the beginning of an engagement, but also as new users are added—as well as ensuring ongoing effective usage of the product throughout the customer lifecycle. Customer Success teams play a critical role in driving PLG and improving the customer experience.
Pulse and Vitally surveyed 100 decision-makers involved in CS at PLG companies to find out what executives are prioritizing when it comes to Product-Led Growth.
Data collected from November 3 - 28, 2021 | Respondents: 100 technology executives at PLG companies
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In this episode of 17 Questions on the Future of Customer Success, we’re chatting with Celine Doumar, Senior Account Manager at MeetElise.
Customer Success Operations ensure that CS initiatives are carried out as efficiently and effectively as possible. This means optimizing the CS workflows to be scalable while using the most appropriate digital tools to fulfill its work.
Key metrics such as retention and growth of ARR is not a skill or quality the CSM has, but the result of many intangible qualities that are a big differentiator between an average CSM and an extremely talented CSM. One that will bring the best results to your team and drive growth.
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