Connect Vitally with your tech stack to drive your book of business with Product-Led Growth.
Know when customers sign up for your product
Automatically pull-in key account data
Track product adoption and monitor usage
Identify new account risks or expansion opportunities
Measure feedback and customer journeys
Deepen your insights on customers looking to invest in your product. Vitally makes it easy to automatically track new customers, monitor their product activity, and deliver tailored experiences to convert their trial to fully paid.
our product’s free experience is great, but there is so much more value for your customers — and your business — on a paid plan. Track customer behavior and identify indicators to provide tailored messaging and opportunities to take your customer's experiences to the next level.
As their product usage changes month-to-month, stay informed on real-time revenue expectations while also providing transparency back to your customers when they’re reaching higher-than-usual levels of usage.
Your customers are already a fan of your product. Now, it’s time to show them what else your business can do for them. Whether sharing the rest of your product suite or expanding into new offerings, cater to your customer's needs while easily managing and measuring their various subscriptions.
Vitally makes it easy for your Customer Success team to scale your business’s PLG motion through acquisition, expansion, conversion, and retention.
“Our team now really works solely out of Vitally. Instead of being in our inbox all day, we’re able to be proactive.”
Product-Led Growth (PLG) is a business approach where the product itself (typically SaaS solutions) is the primary growth lever for the business. This includes key parts of the customer lifecycle, such as user acquisition, expansion, conversion, and retention.
Product-Led Customer Success, similar to PLG, is where the focus on growing the business is done through Customer Success teams. For CS teams, this typically requires the use of a Customer Success Platform to actively monitor the behavior and usage of customers.
Despite being two business strategies, Product-Led Growth and Customer Led Growth can coexist, and when approached startegically, can drive even greater results for your business.
Vitally is a Customer Success Platform built for all types of Customer Success. This includes Customer Success models such as low-touch, mid-touch, and high-touch, as well as a wide range of business models including Product-Led Growth.
Due to its nature of being a product-driven experience, Software-as-a-service (SaaS) is often a great fit for a Product-Led Growth approach. However, PLG can be a strategy leveraged by any business that wants to build its growth around the product experience.
While Product-Led Customer Success teams can follow a low-touch Customer Success model, they are not necessarily the same. Product-Led Customer Success, like Product-Led Growth, is a strategy whereas low-touch Customer Success is a model. Product-Led Customer Success can be leveraged by all models of Customer Success, including low-touch, mid-touch, and high-touch.
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