Based on your inputs, these are pain points your customer may be experiencing:
- Increase awareness of current processes - Make sure my customer is aware of their current processes (both technology and manual) and why those are in place.
- Analyze and streamline current processes - Help them identify potential areas where processes can be improved, streamlined, or automated.
- Develop data-driven strategies - Enable my customer to make informed decisions about their marketing activities based on collected analytics.
- Develop measurable goals and objectives - Establish clear goals and objectives for organizational departments/teams to understand their overall objective and success metrics.
- Increase reporting and visibility - Introduce tools that bring together all of their data into a centralized dashboard where they can track the success of their campaigns.