Based on your inputs, these are pain points your customer may be experiencing:
- Ease of use: As a Manager of a Marketing team, it is critical that the software they use is easy to use so employees can get up and running quickly and efficiently.
- Collaboration Integration: Team members need the ability to easily work together and swiftly coordinate tasks in order to make sure their projects are completed in an efficient way.
- Visibility: It is important for Manager to have a good overview of their team's work and progress, as well as track progress with key metrics.
- Security and Compliance: In this software industry, it is essential for the software to have the capacity to comply with the varying industry regulations.
- Scalability: Software must be able to scale up and down to fit customer's needs as their team and operations change.