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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  • Understanding how to effectively manage and prioritize projects in a rapidly changing environment.
  • Improving communication and collaboration among team members, especially when working remotely.
  • Ensuring efficient resource allocation and maximizing team productivity.
  • Tracking and monitoring project progress to meet deadlines and budget constraints.
  • Implementing tools and processes to increase visibility and transparency across projects and teams.
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand their current workflow and pain points in their day-to-day operations to identify areas for improvement.
  2. Assess their current utilization of our product to determine any gaps in their knowledge or functionality.
  3. Discuss their short-term and long-term goals to align our services with their strategic objectives.
  4. Provide personalized training or resources to ensure the customer is maximizing the benefits of our product.
  5. Gather feedback on their current satisfaction with our services and address any concerns or issues they may have.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. They struggle with multiple tools and platforms for communication, project management, and data sharing, leading to inefficiencies and siloed information.
  2. There is a lack of visibility into team members' work progress, making it difficult to track project milestones and timelines.
  3. They face challenges in collaborating across different departments or remote workforces, hindering effective teamwork and communication.
  4. Data security concerns arise due to the use of disparate tools and platforms, potentially leading to data breaches or loss.
  5. Manual processes and redundant tasks are common, resulting in wasted time and resources that could be better utilized in strategic initiatives.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Do some research on the customer's company and industry to better understand their pain points and challenges. This will show that you are prepared and invested in their success.
  2. Ask open-ended questions to allow the customer to share their specific needs and goals. This will help you tailor your solutions to address their unique requirements.
  3. Share success stories or case studies from similar customers to demonstrate the impact your product can have on their organization. This will build credibility and trust.

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