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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  1. Managing inventory levels effectively to avoid stockouts or overstock situations
  2. Improving order fulfillment accuracy and speed to meet customer demands
  3. Enhancing visibility into the supply chain to identify bottlenecks and optimize processes
  4. Reducing costs associated with transportation, warehousing, or procurement
  5. Streamlining communication and collaboration with suppliers and internal teams for better coordination
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand the current pain points and challenges the customer is facing in their daily operations. This can include issues related to workflow efficiency, communication bottlenecks, or lack of visibility into project status.
  2. Identify the key stakeholders within the organization who will be using the software and understand their specific needs and requirements. This will help tailor the implementation and training plan to ensure maximum adoption.
  3. Discuss the customer's goals and objectives for implementing the software, such as improving team collaboration, increasing productivity, or streamlining processes. This will help establish clear success metrics for the partnership.
  4. Evaluate the customer's current level of familiarity with similar software solutions and determine the level of training and support needed to ensure a smooth transition to the new platform.
  5. Establish a timeline for implementation and roll-out of the software, taking into consideration any time constraints or deadlines the customer may have. This will help set clear expectations and ensure a successful onboarding process.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. Managing multiple vendors and suppliers along the supply chain to ensure timely deliveries and quality control.
  2. Improving real-time visibility into inventory levels, order status, and shipment tracking to prevent stockouts and delays.
  3. Streamlining communication and collaboration between different departments (e.g., procurement, logistics, production) to optimize workflow efficiency.
  4. Ensuring compliance with industry regulations and standards to avoid penalties and maintain industry certifications.
  5. Analyzing data to identify trends, patterns, and opportunities for process optimization and cost reduction.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Research the company and industry: Take some time to understand the company, its goals, challenges, and the industry in which it operates. This will help you tailor your conversation to their specific needs and show that you've done your homework.
  2. Ask open-ended questions: During the call, focus on asking open-ended questions to learn more about the customer's current processes, pain points, and goals. This will help you gather valuable insights and demonstrate that you are genuinely interested in understanding their needs.
  3. Share relevant success stories: Be prepared to share success stories or case studies of how your software has helped similar companies in the past. This can help build credibility and show the customer the potential benefits of using your solution.

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