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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  1. Implementing a seamless communication system between front-of-house staff and kitchen staff to ensure timely orders and excellent customer service
  2. Managing high employee turnover and ensuring that new hires are quickly onboarded and trained effectively
  3. Streamlining inventory management processes to reduce waste, optimize stock levels, and improve profitability
  4. Enhancing customer loyalty and retention through personalized marketing strategies and exceptional dining experiences
  5. Utilizing technology solutions to automate routine tasks, such as reservations, scheduling, and reporting, to free up time for strategic decision-making
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand the current pain points and challenges the customer is facing in their day-to-day operations and how they impact productivity and collaboration.
  2. Identify the key stakeholders involved in the decision-making process for implementing new software or processes within their department.
  3. Gain an understanding of the customer's current technology stack and systems in place to assess potential integration opportunities and compatibility with our solution.
  4. Discuss the customer's goals and objectives for improving productivity, collaboration, and visibility within their department and how they align with the company's overall mission and strategic objectives.
  5. Establish a timeline for onboarding and implementation of our solution, including key milestones and deliverables, to ensure a successful rollout within the customer's organization.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. The restaurant industry is fast-paced and dynamic, so keeping track of schedules, shifts, and employee availability can be a challenge for the team. A streamlined system for managing and communicating schedules is crucial for efficient operations.
  2. Maintaining consistent communication and collaboration among team members is essential in a restaurant setting to ensure orders are accurate, tables are turned efficiently, and customer service is top-notch. Implementing tools that facilitate real-time communication and collaboration can greatly improve operations.
  3. Inventory management is a key aspect of running a successful restaurant, as maintaining optimal stock levels and tracking ingredient costs are critical to controlling expenses and maximizing profits. Having a system in place to monitor inventory levels, order supplies, and track costs can significantly impact the bottom line.
  4. The restaurant industry is highly competitive, and customer satisfaction is paramount to attracting and retaining customers. Implementing tools that enable customer feedback collection, monitoring online reviews, and tracking customer preferences can help enhance the overall dining experience and build customer loyalty.
  5. Compliance with industry regulations and food safety standards is crucial for ensuring the health and safety of customers and staff. Implementing solutions that help track and manage compliance requirements, conduct inspections, and maintain proper documentation can prevent costly violations and maintain a positive reputation.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Learn about the challenges and pain points they are currently facing within their organization. Understand how these challenges are impacting their day-to-day operations and overall business goals.
  2. Research the company's recent successes and initiatives to show that you have taken the time to understand their business. This demonstrates your commitment to their success and establishes credibility.
  3. Ask open-ended questions to encourage conversation and allow the customer to share their thoughts and insights. This will help you build a stronger connection and gain valuable information to tailor your solutions to their specific needs.

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