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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  • Struggling to keep track of all the ongoing projects and tasks within the department.
  • Facing challenges with internal communication and coordination among team members.
  • Difficulty in monitoring the progress of projects and ensuring they are completed on time.
  • Lack of visibility into the overall performance and efficiency of the department's workflow.
  • Need for a centralized platform that can help streamline processes and enhance collaboration within the team.
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand the current pain points and challenges the customer is facing in their department and how it is impacting productivity and collaboration.
  2. Identify the key goals and objectives the customer wants to achieve with our software solution and how they align with the company's overall strategic initiatives.
  3. Discuss the specific features and functionalities of our software that can address the customer’s needs and bring value to their organization.
  4. Establish clear success metrics and KPIs that will track the customer's progress towards increasing productivity, collaboration, and visibility within their organization.
  5. Create a timeline for onboarding and training to ensure a smooth implementation process and maximize user adoption of our software solution.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. Difficulty in managing projects and tasks efficiently
  2. Lack of collaboration among team members
  3. Poor visibility into the progress of ongoing projects
  4. Time-consuming manual processes that hinder productivity
  5. Struggles with tracking and reporting on key metrics
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Research the company: Familiarize yourself with the company's background, industry trends, and any recent news or press releases. This will show your customer that you are invested in their success and understand their business.
  2. Ask open-ended questions: Instead of diving straight into a product pitch, start the conversation by asking open-ended questions about their current processes, pain points, and goals. This will help establish a foundation for a productive partnership.
  3. Share success stories: During the call, share relevant success stories from similar customers or case studies that demonstrate the value of your solution. This will help build credibility and show your customer how your product can positively impact their business.

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