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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  1. Managing a high volume of customer inquiries and support tickets
  2. Ensuring consistent and high-quality customer service across all touchpoints
  3. Tracking and analyzing customer feedback and trends to identify areas for improvement
  4. Implementing efficient processes and tools to streamline support operations
  5. Balancing the need for personalized customer interactions with the need for scalability and efficiency
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand the current pain points in their customer support process, including response times, ticket resolution rates, and customer satisfaction metrics.
  2. Identify areas where the B2B SaaS platform can be integrated into their existing systems to streamline workflows and improve efficiency.
  3. Gather insights on the level of user adoption within their team to ensure that the platform is being effectively utilized.
  4. Discuss strategies for measuring the impact of the platform on their productivity, collaboration, and visibility goals, such as setting up key performance indicators (KPIs).
  5. Establish a timeline for onboarding, training, and ongoing support to ensure a successful implementation and long-term value realization.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. Customer Support Volume: The customer support team likely handles a high volume of customer inquiries, especially related to weight and health management. Being able to efficiently track, prioritize, and respond to these inquiries is crucial for maintaining customer satisfaction.
  2. Knowledge Sharing: Ensuring that information and knowledge related to weight and health management are easily accessible to all support team members is important for consistency in responses and for providing accurate guidance to customers.
  3. Performance Metrics: Tracking and analyzing key performance metrics, such as response time, resolution time, customer satisfaction scores, and ticket volume, can help the customer support team identify areas for improvement and optimize their processes.
  4. Integration with Other Systems: The customer support team may use various tools and systems for managing customer interactions, such as a ticketing system, knowledge base, and communication platforms. Ensuring seamless integration between these systems can help streamline workflows and improve efficiency.
  5. Training and Onboarding: Providing ongoing training and onboarding for customer support team members on the company's products, services, and best practices for handling customer inquiries is essential for maintaining a high level of service quality.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Understand the current pain points and challenges they are facing in their customer support processes. Ask about any specific issues or bottlenecks they have encountered.
  2. Research and familiarize yourself with their company and industry, especially in the Weight and Health Management space. This will show your commitment and interest in their business.
  3. Prepare success stories or case studies of similar B2C companies that you have worked with in the past to demonstrate the potential impact of your solutions for their organization.

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