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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  1. One common pain point for a Director in the Product department at a B2C company in the Education industry is managing the diverse and complex needs of various stakeholders, such as students, faculty, administrators, and alumni.
  2. Another priority for this role is ensuring that the products and services offered by the company meet the evolving needs and expectations of the target audience in the fast-paced and competitive education sector.
  3. Enhancing user engagement and adoption of new technologies and tools within the organization is often a key challenge for Directors in the Product department, especially when dealing with a large team of employees spread across different departments or campuses.
  4. Strategic decision-making regarding product development, feature prioritization, and roadmap planning is crucial for staying ahead of the competition and delivering innovative solutions that drive value for the customers and the business.
  5. Lastly, maintaining a seamless and efficient product development process while juggling multiple projects, deadlines, and resource constraints is a constant struggle for Directors in the Product department, requiring effective collaboration and communication between cross-functional teams.
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand the current pain points and challenges in the Product department related to productivity, collaboration, and visibility. This will help align their needs with the capabilities of our solution.
  2. Identify key stakeholders and decision-makers within the Product department who will be involved in the implementation and adoption of our solution.
  3. Define specific KPIs and metrics that the Director in the Product department is looking to improve, such as time-to-market for new product releases, cross-department collaboration, and user adoption rates.
  4. Discuss existing processes and workflows within the Product department to pinpoint areas where our solution can streamline operations and improve efficiency.
  5. Share success stories and use cases of similar companies in the Education industry who have benefited from using our solution, demonstrating how it can address their specific challenges and provide value.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. They likely face challenges with managing multiple projects simultaneously, leading to potential overlap, delays, or inefficiencies.
  2. They may struggle with maintaining clear communication and collaboration among different teams and stakeholders, impacting the overall progress and success of projects.
  3. They may encounter difficulties in tracking and visualizing key performance metrics and data to make informed decisions and drive strategic initiatives.
  4. They might feel overwhelmed by the volume of data and information within the organization, resulting in difficulties in extracting actionable insights and trends.
  5. They may find it challenging to ensure that all team members are aligned with the company's goals, vision, and initiatives, leading to potential misalignment and reduced productivity.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Research their company's recent news, achievements, or challenges in the Education industry to show your understanding and interest in their business.
  2. Review their website and social media presence to gain insights into their organizational structure, key products, and recent initiatives.
  3. Prepare relevant case studies or success stories from similar B2C Education industry clients to demonstrate the value of your solution in their unique context.

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