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First Call Custom Brief

Here are some prompts to help you better understand your customer before jumping on that first call.

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Pain Points & Priorities

Based on your inputs, these are pain points your customer may be experiencing:

  1. As a Manager in the Sales department of a Finance company, they may struggle with tracking and managing sales pipeline efficiently, and may need assistance in streamlining the process.
  2. They may face challenges in ensuring consistent performance and productivity among their sales team, and may require tools and strategies to improve motivation and engagement.
  3. Given the high level of competition in the Finance industry, they may need support in identifying and capitalizing on new business opportunities to drive revenue growth.
  4. They might encounter difficulties in collaborating effectively with other departments, such as marketing or customer service, and may seek solutions to enhance cross-functional communication and alignment.
  5. They could be looking for ways to improve visibility into sales data and metrics, and may benefit from insights on how to leverage analytics and reporting to make informed business decisions.
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Objectives & Key Results

Use these OKRs (objectives and key results) to help your customer find success:

  1. Understand their current processes and pain points in terms of productivity, collaboration, and visibility within the sales department.
  2. Identify key metrics and KPIs that they are currently tracking to measure success in their sales operations.
  3. Educate the customer on best practices and industry benchmarks for productivity, collaboration, and visibility in the Finance industry.
  4. Discuss how our solution can address their specific needs and help them achieve their productivity and collaboration goals.
  5. Establish a timeline for implementation and onboarding to ensure a successful transition to our platform.
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Tactical Considerations

Consider these tactics and strategic initiatives your customer may be planning:

  1. Streamlining the sales process to ensure efficiency and reduce time spent on administrative tasks.
  2. Improving collaboration between the sales team and other departments to enhance cross-functional communication.
  3. Increasing visibility into sales pipelines and performance metrics to make informed decisions and forecasts.
  4. Enhancing customer relationship management to provide better service and personalized interactions.
  5. Implementing training and onboarding programs to ensure that sales reps are up-to-date on product knowledge and best practices.
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Building Rapport

Suggestions for an effective first call and any future calls:

  1. Understand the specific challenges and pain points the Sales Manager is facing in their day-to-day operations. Are there communication gaps, disjointed workflows, or visibility issues within the team that need to be addressed?
  2. Research the current tools and processes the company is using to manage sales activities. This will help you tailor your recommendations and solutions to align with their existing systems and make the transition smoother.
  3. Show genuine interest in the Sales Manager's role and the company's goals. Ask open-ended questions about their objectives, team dynamics, and any upcoming projects they are excited about. This will demonstrate your commitment to understanding their business and building a successful partnership.

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